Blood and Glory: Narrative Construction in the Ultimate Fighting Championship
The rise of MMA is not only fuelled by larger-than-life personas and adrenaline-pumping action; it also stems from the sport’s immense potential for narrative and storytelling.
Five Tips for SEO Copywriting (And How to Rank #1 on Google)
A step-by-step analysis of how I researched, wrote and optimised a post that reached the top of the search results. Rudimentary memes included.
Conversion Copywriting: A Quick Guide
What is conversion copywriting and how can your written content produce great results? Find out here!
Six Secrets to Writing a Successful Cover Letter
How do you write a good cover letter? Improve your chances of landing a job with some easy-to-use tips and advice, as well as real-life examples of successful cover letters.
How to Write a Good Newsletter
Stuck in the spam folder? Try these seven guidelines on how to write a good newsletter – and how to make sure it actually gets read.
Proofreading Techniques for Students, Writers, and Editors
A post on the best proofreading techniques, Usher, and the greatest heavy metal vocalist of all time.
Five Key Tips for Web Content Editors
What is a web content editor and what do they do? Learn more about editing online content with five useful guidelines and some completely necessary editing memes.
Content as Crisis Management: Crisis Communication Tips and Examples
Do you need to communicate difficult messages? Study these effective crisis communication examples from companies and world leaders, as well as seven crisis management tips.
Why Good Content Matters
Everyone knows that content is important. But why? How does good content creation benefit your business? What do you have to gain from having high quality writing, editing, and design?
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Mick Murray 