Everyone knows that content is important. Over the last few years, the slogan ‘content is king’ has been repeated a lot – and for good reason. We see that companies with unique, creative content end up excelling.
But why? How does good content creation benefit your business? What do you have to gain from having high quality writing, editing, and design?
The benefits of having quality content
Content is how people are able to understand who you are as a business, brand, or organisation. Good content means more engagement, more conversion, and more reputation. It’s your chance to differentiate yourself from your competitors – what makes you unique? Why should people choose you?
Well-written content will also help you perform significantly better in terms of SEO, or search engine optimisation. While word of mouth should never be underestimated, neither should the power of Google. When someone searches for the service you provide, are you the top result? Would you like to be?
In short, good content creation means you’ll be able to reach a bigger target audience with an effective and persuasive message. Good, well-edited online content makes people trust, like, and respect you. Bad content makes you look untrustworthy at best, and incompetent at worst. Don’t let your message get diluted.
Why bring in professional content creators?
If you needed to develop software, would you hire a professional developer or do it yourself? If you had to lay the foundation for your new house, would you ask for expert advice or just wing it? Not investing in content creation is the biggest mistake that many new (and existing, under-performing) businesses make.
Creating good, marketable and engaging content is a skill that takes years of practice, dedication, and knowledge. It’s a matter of trial and error, finding out what works, and using empathy and skill to understand how to accurately reach an audience.
Here’s an example that might be useful: think of playing the piano. Most people, after a few lessons, can play a basic tune. Some people, after a lot more practice, end up being pretty good at playing songs for some of their friends and family at home. Very few people go on to perform professionally.
Writing and creating good content works in a similar way – and hiring a professional will get you substantially better results.
Mick Murray 